Gen Z is hardwired for nostalgia. So we made a campaign about being nostalgic for fun they haven’t even had yet.
The Xbox Series S becomes plush. And sentient. And obsessed with turning Jimmy O. Yang’s living room gold.
Directed by Ryan Staake.
ROLE: Associate Creative Director
We made the thing for real and sent it to over 15 influencers with custom voice lines for each and they loved it - we didn’t even pay them to!
Some of the plushies were interactive - it told a joke but someone else had the punchline.
We brought that nostalgia Gen Z craves to some of Xbox’s popular games. Complete with mini sets and flailing action figures.
“Overwatch - Simply the Most Fun You Haven’t Had Yet”
“Fall Guys - Simply the Most Fun You Haven’t Had Yet”
