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Xbox - Wake Up and Dream

EVER COME HOME AFTER A LAME DAY AT WORK AND FIND YOURSELF ON A SURREAL PLANET, OUTRUNNING A CORVETTE, OR WATCHING A CYBORG slice TROPICAL FRUIT?

THIS GLOBAL CAMPAIGN PUSHED THE LIMITS OF WHERE XBOX CAN TAKE YOU.

Directed by Nick Ball.
Original music by Son Lux.

 

We launched the campaign on the Las Vegas sphere at TwitchCon.

 
 
 
 

We turned the invite from our film into an invite across TikTok.

Thousands joined in and millions watched. Even big brands like Doritos, Mountain Dew, and Minecraft accepted our invitation.

 
@mountaindew Can’t let your homies down #Onin5 @Xbox ♬ On In 5 - Xbox
@noroiva “Give me a min” #OnIn5 @Xbox ♬ On In 5 (Extended) - Xbox
@doritos we all know that one gamer 👀 @Xbox #onin5 ♬ original sound - Doritos
 
 

CREATIVE TEAM FILM:
CCO: Scott Duchon
CD: Brad Meyers
ACD/CW: Zack Johnson

SPHERE:
ACD/ART: Savannah Hicks
ACD/ART: Alper Kologlu