75% of Conoco’s fans are into anime.
So, we did what anyone would do with that info: create an illustrated universe based around the anthropomorphic embodiment of Conoco and his best friend, Carhead.
First, we introduced Conoco-Kun - the physical embodiment of a Conoco station in human form. Then we introduced the world to Carhead, best friend and partner to Conoco-Kun. Then we gave the world a 6-part manga.
Part 1
Dori walked along, lost in thought. Something tugged at her foot. It kept her from going. This evil thing was causing her to … to stay … Conoco, help!
Part 2
Conoco-kun and Carhead’s game of hide-and-seek was cut short when they heard cries for help. They hurried towards the sound, knowing the terror Stay had returned.
Part 3
Conoco-kun and Carhead arrived to find Dori trapped in Stay’s clutches. Carhead rushed at Stay but—whack!—was knocked aside. Conoco, it’s now up to you …
Part 4
Stay was beginning to absorb Carhead! Conoco-kun, thinking fast, quickly refueled his friend, giving him more power. With a thunderous rev, Carhead burst free from Stay’s hold.
Part 5
With the power of Conoco’s gasoline, Carhead unleashed his wrath—Wham! Wham! Wham!—upon Stay. With a final thwack, the evil thing was defeated. Now the only thing left to do was to go.
Part 6
Together with their new friend Dori, Conoco-kun and Carhead set off on their next adventure. It didn’t matter where they went, for Stay was no more. They were free to choose. And they chose go.
We brought the Carhead universe to the ‘Lofi Hip Hop Radio to Relax/Study to’ genre and created our own version, complete with 47 minutes of original, driving-inspired music and original artwork.
People really dug it.
With Conoco and Carhead taking the internet by storm, we showed up at the next logical place: Comic-Con. Partnering with imgur, we got real life cosplayers to bring our characters to life.
Visiting the Conoco booth let you in on some very cool pins.
People had a wonderful time.