XFINITY SUPER BOWL ‘26 JURASSIC PARK

In 1993, the power went out, the dinosaurs got loose, and Jurassic Park never opened. For thirty years that's just been the story. We fixed it. Xfinity's first ever national Super Bowl campaign brought the original cast back. The fences stayed on, the dinosaurs stayed put, and the park finally opened.

Role: Creative Director - Carmichael Lynch, in partnership with Goodby Silverstein & Partners

Super Bowl Spot - Extended Version
Sam Neill, Laura Dern, and Jeff Goldblum return to a park that this time, actually works.
Directed by Taika Waititi.

Jurassic Park Social
With the park finally online, the cast gets to do what they would have done in 1993 if the dinosaurs had cooperated. Three scientists, no emergencies, good wifi.



Jurassic Park invades San Francisco
The week before the Super Bowl, the park came to San Francisco and outside Levi's Stadium. No ticket required.



Behind the Scenes
A full 3-minute behind the scenes shot on '90s digital cameras and film. It's like we never left 1993.

Tease Phase
Before the spot dropped, we hid a magic word across a series of social posts and took over the 76ers jumbotron. Find it, say it, win a trip to Hawaii.

@Xfinity: Ah ah ah, you didn’t say the magic word. Stay tuned for something 65 million years in the making 👀
@Xfinity: In chaos theory, order matters. Crack the magic word and win a trip to Hawaii.
@Xfinity: A full DNA strand contains 3 billion genetic codes — and one magic word.
@Xfinity: Keep your eyes open. There’s a magic word on the loose.
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