XFINITY FRANKENSTEIN

The "Imagine That" campaign introduced a Frankenstein who uses Xfinity to get smarter. We needed to take that character and give him a personality on social. So we gave the monster an internet connection and access to the feed. We sent Frank to collab with real creators, showing up on "Subway Takes," filming day in the life vids, dropping into comment sections. He posted like a monster who'd been online his whole life.

Role: Creative Director- Carmichael Lynch, in partnership with Goodby Silverstein & Partners


Anthem Film
Frankenstein comes alive with a little help from Xfinity.
Directed by Lance Accord.





Frank Gets Smarter
The TV spot follows Frank's rise from braindead monster to pop-culture pro. On social, the arc keeps going: Gen Z vocabulary clips, monthly haul videos, cook-with-me posts.




Frank Goes Viral
Frank went to New York and appeared on some of the internet’s favorite social series: He gave his hot take on Subway Takes, found love on Streethearts, dispelled rumors that he drinks matcha performatively on What’s Poppin? with Davis!, and got judged harshly on Judgy.




Frank in the Wild
We took Frank out of the castle and onto the streets of New York, Philly, and Minneapolis. He even ditched the classic blazer for something more current. The fit was hype.



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