XFINITY BOOM BOOM BOOM
Xfinity has the fastest internet speeds, but people don't care about the technology behind it. They care that it works. Instead of explaining bandwidth, we demonstrated it. We partnered with Lil Dicky to remix the 90s classic "Boom Boom Boom" and turned a boring message about wifi speeds into a music video drop. It became the brand's most watched social content ever.
Role: Creative Director
Xfinity ft. Lil Dicky - “Boom Boom Boom”
Directed by Phillip R Lopez.
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