Xbox - Game With Me Series S — Kyle Johnson Creative Director

Kyle Johnson is a Creative Director based in Oakland, California.

XBOX GAME WITH ME SERIES S

Gen Z is nostalgic for things they never experienced. So we made a campaign about being nostalgic for fun they haven't had yet. We launched with a stupid, funny spot with Jimmy O. Yang having some meta fun with his Series S, then made the bit real and sent it to influencers who ran with it.

Role: Associate Creative Director

Game with Me Series S
Jimmy O. Yang loses it figuring out why a Series S plush is talking to him.
Directed by Ryan Staake.

We made it for real
We sent the plushie to over 15 influencers with custom voice lines for each one. They loved it. We didn't pay them to.

iJustine and Jenna Plushies
Some plushies were interactive: one had a joke, but someone else had the punchline. We let iJustine and her sister Jenna figure that out for themselves.

Toy Commercials
We brought the nostalgia into some of Xbox's most popular games. Mini sets, flailing action figures, the full treatment.

OOH and Social
With @plasticaction, we built content using miniature figures and sets that looked like the actual games.

Home

heykylejohnson@gmail.com

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