HELZBERG WILL YOU RING
63% of men said the hardest part of proposing is picking out the ring. 50% of women said the hardest part is letting their partner know what style they want. Helzberg's Will You Ring is a $50 placeholder that solves both. Get the yes. Pick the ring together. We brought it to the pitch, won the account, and it hit 90 million impressions in the first week. Apparently a lot of people had been waiting for someone to make this.
Role: Art Director
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