HELZBERG WILL YOU RING
63% of men said the hardest part of proposing is picking out the ring. 50% of women said the hardest part is letting their partner know what style they want. Helzberg's Will You Ring is a $50 placeholder that solves both. Get the yes, then pick out the ring together. We brought it to the pitch, won the account, and generated 90 million impressions in the first week.
Role: Art Director
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